We, at JACOBS DOUWE EGBERTS (JDE – Peet’s) are inspired by believes that anything can happen over a cup of coffee or tea. Fuelled by our purpose to create a better future, we are taking the world of coffee and tea by storm. Making it our mission to keep improving ourselves and the world around us.  

Our roots are deeply embedded in the coffee and tea industry, dating back as far as 1753. Worldwide we are touching the lives of millions of people – from earth to bean and from bean to cup. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.

The JDE APAC region combines a diverse brand portfolio, promoting our global brands to the Asian markets whilst also owning a wide range of beloved heritage brand cherished by our Asian customers. Brands such as Old Town, Super, L’OR by Essenso, Maxwell House, Owl and Ye Ye have become household names, deeply ingrained in the cultural fabric of the Asian market. 

JDE APAC operates across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru & Ipoh), Thailand, China, Australia, and New Zealand.

Together, we are on a journey to secure a future for coffee and tea. With sustainability constantly evolving we take a dynamic approach to make a real impact across our value chain, focusing on responsible sourcing, minimizing our footprint and connecting people from all walks of life.