Assistant Brand Manager - Kenco
Job Description
About the role:
The Assistant Brand Manager for Kenco & Mixes is a key role in the Kenco brand team, contributing to all elements of the marketing mix. As the ABM you will be responsible for developing and executing the Kenco BTL activation in addition to category growth driving initiatives. Previous comms experience developing strategies and execution across social media, websites, digital and shopper is essential.
You will be responsible for category innovation and renovation projects, product portfolio development, design & artwork evolution and in-store activation. You will be actively involved in brand performance tracking and analysis. Success will be achieved by working closely and building winning relationships with our internal and external associates and agencies.
Key responsibilities of the role:
- With support from the Category Manager, play a key role in developing and executing the Kenco communications BTL plan across social, digital & shopper touchpoints.
- Be a ‘brand guardian’ for Kenco, working closely with external creative, shopper and media agency partners.
- Be a champion for your brand and category, working closely with local and global stakeholders.
- Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of ‘adaptation’ projects, packaging artwork process, and deployment in store through powerful sell-in and launch.
- Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans
- Supports Shopper Marketing JDE to ensure exceptional brand activation at POS
- Ownership of the local marketing budget, management, tracking and reporting to ensure projects are delivered on time and to budget
- Responsible for compiling market & competitor reviews in order to feed into plans
- Supports Instant team members in various activities as required
Qualifications
Must have:
- Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints
- Previous Marketing experience, preferably FMCG
- Strong data analysis and interpretation skills
- Proven Project Management skills
- Excellent communication skills with track record of building strong relationships/collaboration
- An entrepreneurial, self-starter mindset (we are a “start-up” business)
- A “can do” attitude
Nice to have:
- Affinity for data analysis
- Experience in creation and activation of simple design projects
Additional Information
This is a perfect role for someone with some marketing experience, maybe as a marketing exec or coordinator who is looking to jump into Brand Management. Or maybe you are a recent Sales/Marketing graduate looking for your next role!
JDE offers a flexible work environment with fantastic development support and opportunities for you to #GrowWithUs
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.